Data + Ai + CRM + Trust = Success
The Role of Salesforce Data Cloud in Delivering Business Success
Data is changing the world of business at breakneck speed.
By analyzing real-time data, businesses are becoming more responsive to the needs of their customers and more proactive in meeting customer needs before they even articulate them. That is the power of data. The big question facing Caribbean businesses is “why are we not fully harnessing the power of data to revolutionize our businesses and positively transform our customer relationships?”
At Xentric 360, we want to put the power of big data into the hands of Caribbean business leaders – whether it be giant corporations still lagging behind competitors due to ineffective use of data, or small business owners seeking novel but affordable ways to build brand loyalty and expand their base. We believe in a simple business equation: Data + Ai + CRM + Trust = Success. To this end, we help our regional customers integrate Salesforce, the world’s #1 CRM tool and its associated products, features and services. The Salesforce Data Cloud in particular harnesses the power of data.
How Salesforce Data Cloud Works
Wherever your data is stored – whether on internal servers or even in external data lakes – Salesforce Data Cloud can bring it all together to form a 360-degree view of each and every customer. Because the cloud can be accessed by team members across your company’s network, they can all use this data to improve the way they engage with customers or design processes to serve said customers.
Benefits of Salesforce Data Cloud
Departments across your organization can derive benefits from Salesforce Data Cloud. Marketing teams can supercharge their marketing efforts to optimize marketing performance and spend. They can use it to create more targeted and effective campaigns, create targeted audiences faster and expand their campaigns reach by quickly identifying new customers. Sales teams can use the 360-degree view of the customer derived from the Data Cloud to better engage customers, predict customer behavior, and close deals faster. COOs will welcome the enhanced operational efficiency that the Data Cloud affords. Data collection can be automated, saving time and reducing manual data entry errors. CFOs and lead accountants will appreciate the cost savings derived from automated processes and reductions in errors. With considerable data at their fingertips, decision makers can also use the insights drawn from the Data Cloud to improve business forecasting and quickly adapt to market changes.
Formula 1 used Salesforce Data Cloud to create a shared view of all its customers and drive the sales
Salesforce Data Cloud in Action
This leading cloud-based tool has a proven track record among global organizations and famous international brands. For example, Formula 1 used Salesforce Data Cloud to create a shared view of all its customers and drive the sales, service and marketing efforts. With team members having access to the same customer data, Formula 1 is able to consistently deliver improved fan experiences across the company. As its Senior CRM and Customer Operations Manager, Matthew Kemp, explained: “With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalized journeys and always on capabilities.”
Xentric 360 is your trusted Salesforce Partner
There is so much more to discover about how Salesforce Data Cloud and other Salesforce cloud-based tools can drive improvements, innovation and growth. As an authorized Salesforce reseller, we can help Caribbean businesses harness the power of data and transform how they do business.
For more information about Salesforce products and pricing, visit www.xentric360.com. Our specialists are here to help you unlock scalable, cost-effective solutions that can give companies the advantage they need in increasingly competitive markets.
